What Clothing Brands Are Not Fast Fashion?

A comprehensive guide to the best and worst clothing brands when it comes to Fashion

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Uniqlo is a Japanese clothing retailer that sells casual wear for men, women, and children. Despite being a fast-fashion store, Uniqlo does not sacrifice quality for trendiness or affordability. Their garments are made to last longer than a season and can be found at a reasonable price point.


Everlane is a clothing company that is committed to selling high-quality clothes without the heavy markups of traditional retail stores. Everlane offers a wide range of clothing for both men and women, from everyday essentials to more stylish pieces. Everlane prides itself on being a more sustainable option in the fast-fashion world, using recycled materials and ethical manufacturing practices.


Patagonia is an outdoor clothing company founded in 1973 by Yvon Chouinard. The company is based in Ventura, California and originally sold climbing equipment. Today, Patagonia produces a wide range of outdoor clothing for activities such as skiing, surfing, and mountain climbing. The company also produces apparel for everyday wear, such as t-shirts, hoodies, and jackets.

Patagonia’s clothing is made from high-quality materials that are built to last. The company uses recycled materials whenever possible, and they offer repairs and replacements for their products. Patagonia’s commitment to environmental sustainability sets them apart from other clothing companies.

In addition to selling their own products, Patagonia also supports environmental organizations through grants and donations. The company has also been outspoken about environmental issues such as climate change and animal rights.


Arket is a lifestyle brand offering sustainable fashion and quality homeware. The brand is committed to transparency throughout their supply chain and offers fair wages and good working conditions for their employees. Arket’s clothing is made from sustainable materials such as organic cotton and linen, and they offer a repair service to extend the life of their garments.


COS, or Collection of Style, is a fashion brand that is part of the H&M group. COS sells modern, functional and timeless designs for women, men and children. COS clothes are made with high quality materials and the garments are designed to last longer than one season.

& Other Stories is a subsidiary of the H&M group, which is known for its “fast fashion” clothing. However, & Other Stories is positioning itself as a more sustainable alternative to fast fashion brands. & Other Stories designs and produces its garments in-house, and uses more sustainable materials such as recycled polyester and organic cotton.


H&M is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children. It is the second largest global apparel retailer, behind only Spain’s Inditex (Zara). In March 2013, H&M announced that it would begin to produce clothing from recycled materials. As of 2018, H&M has over 4,500 stores in 73 countries.


Asos is a British online fashion and beauty retailer. The company was founded in 2000 and sells clothing, footwear, cosmetics, and accessories. Asos is headquartered in London, England. The company has over 4,000 employees and offers free shipping worldwide. Asos operates in over 200 countries and offers a 100-day return policy.


Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some are franchises – with the majority under the Topshop/Topman brand. Topshop was founded in 1964 and has been a subsidiary of the Arcadia Group since 2002. The chain is aimed at fashion-conscious young women and men.


sustainably produced and sourced, Zara is a great alternative to fast fashion brands. With a strong emphasis on quality over quantity, Zara produces timeless pieces that will last you for years to come.

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